Don’t Select a Real Estate Agent Based on Price

by Adam Miller

Don’t Select a Real Estate Agent Based on Price

When selling your home, it's tempting to choose an agent based on the price they suggest for your property. However, this can be a costly mistake. No matter how good an agent is, they do not control the value of your home. The current market determines what a home is worth. A qualified agent cannot make a home worth more than market value, while an unqualified agent could cause your home to sell for less.

The Market Sets the Price

The value of your home is dictated by the market, not by the agent. A professional agent will assess the market conditions, analyze comparable sales, and provide you with a realistic price range. This market-based approach ensures that your home is priced accurately, attracting serious buyers and leading to a quicker sale. On the other hand, an unqualified agent who suggests an inflated price can set you up for failure, causing your home to languish on the market and eventually sell for less.

The High Bidder Trap

Many sellers fall into the trap of establishing a price first and then selecting an agent who agrees with it. This often leads to listing with the highest bidder agent instead of choosing a qualified professional. An agent who gains your listing by agreeing to an unrealistically high price will likely require successive price reductions over the next few months. This approach not only delays the sale of your home but also damages its market perception.

The Importance of Honest Advice

When making selling decisions based on the market, choosing an agent who will tell you the truth will create a better outcome than one who simply agrees with your price. Most real estate professionals believe it is better to lose a listing for telling the truth than to gain it by overpricing a property. Honest advice from an experienced agent will help you set a realistic price, positioning your home to sell quickly and at its true market value.

The Medical Analogy

Consider this analogy: If you went to the doctor and had a terrible disease, would you want to know, or would you prefer the doctor to send you home without informing you? Overpricing your home is like having a terrible disease called “not selling your home.” By choosing an agent who tells you the truth about your home's value, you can avoid this problem and ensure a smoother, more successful sale.

Why Work with Adam Miller and The 941 Lifestyle Group?

At The 941 Lifestyle Group, we understand the complexities of pricing a home correctly. Adam Miller and our team are committed to providing honest, market-based advice to help you achieve the best possible outcome. Here's why you should choose us:

Expertise: Our team lives in Lakewood Ranch and has unparalleled insight into the local market and community dynamics. We stay informed about the latest trends and developments, enabling us to provide you with accurate and up-to-date advice on pricing and marketing your home effectively.

Marketing Savvy: We use cutting-edge marketing techniques to ensure your home reaches the right buyers. Our strategies include targeted online advertising, engaging social media campaigns, and high-quality video tours that highlight your home's best features. By leveraging these tools, we can create a strong online presence for your property, attracting more potential buyers.

Client-Centric Approach: We believe in honest, straightforward communication, and our goal is to make your home-selling experience as smooth and stress-free as possible. We take the time to understand your unique needs and preferences, providing personalized support and guidance throughout the selling process. Our commitment to transparency and integrity ensures that you are well informed and confident in every decision.

What We Do Differently

At The 941 Lifestyle Group, we’d like to introduce you to our innovative "Make My Listing Famous" Marketing Program. This program is crafted with your needs in mind, offering a comprehensive and tailored marketing strategy to showcase your home in the best light possible. From the very beginning, even before your home is listed, our team is already at work. We start with professional photography and a custom video shoot to highlight the unique features of your home. This creates a compelling visual story that will attract potential buyers. In addition, we create multiple videos for social media and our YouTube Channel. We are active on Facebook, Instagram, TikTok, Google, LinkedIn, Pinterest, and others.

But our efforts don't stop there. We take these visuals and create a series of engaging social media posts, a dedicated website just for your property, and an email campaign that resembles a stylish newsletter. This multi-channel approach ensures that your listing reaches a wide audience both online and offline.

We also focus on the local community. We distribute door hangers in the neighborhood where applicable, send out special open house invitations to your neighbors, and use targeted postcards to announce when your home is listed, under contract, and eventually sold. Our beautifully designed property-specific brochures are the cherry on top, impressing not just you as the seller but also captivating potential buyers.

With our "Make My Listing Famous" program, we're not just listing your home; we're giving it the spotlight it deserves, ensuring it stands out in the competitive real estate market. Our goal is to turn your property into a success story.

Trust Adam Miller and The 941 Lifestyle Group

When you're ready to sell, trust Adam Miller and The 941 Lifestyle Group to get the job done right. We’re not just real estate agents; we’re lifestyle matchmakers committed to helping you achieve your goals. Contact us today at 941-233-9722 and let’s make your home-selling journey a success.